Stop guessing which camps matter.
Independent guidance through college athletic recruiting — so your family spends money on the events that count, and none on the ones that don't.
The independence pledge
We take no money from camps, showcases, travel organizations, or colleges.
- Not referral fees.
- Not affiliate commissions.
- Not sponsorships.
- Our only revenue is what families pay us — which is the only way our recommendations can be worth anything.
What a year of guessing costs
You are already spending the money. The question is whether it is buying anything.
- Club or travel team Dues, coaching, uniforms. The single largest line for most families. $1,500 – $6,000
- Showcase & tournament entry Per-event fees, paid whether or not a single coach on your list attends. $500 – $2,500
- College camps Typically $300–$1,200 each. Families commonly do three to six in a year. $900 – $4,000
- Travel, hotels, meals Flights, gas, rooms, food, and the days off work nobody counts. $2,000 – $8,000
- Video, training, extras Highlight editing, recruiting profile subscriptions, private sessions. $300 – $2,500
- A typical year Before anyone has told you which of it a college coach will ever see. $5,200 – $23,000
These are typical annual ranges across sports, gathered from commonly published club and camp fee schedules. They are not a claim about your family — yours may sit well below or well above them. The point is only the order of magnitude, and how little of it is usually spent on purpose.
Our entire fee is a rounding error against that number. What it buys is knowing which line items were ever going to matter.
The work, in four parts
A recruiting plan is four decisions, made in order.
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Step one
Assess
An honest read on where your athlete actually sits — athletically and academically — against the level they are aiming at.
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Step two
Target
A tiered list of programs that are a real fit on both counts, instead of a wish list built from name recognition.
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Step three
Get seen
The video, the email, and the small number of events where the coaches on that list will actually be standing.
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Step four
Decide
Comparing offers as real dollars and real playing time, not as logos.
The recruiting timeline
What to do, and what to stop paying for, by grade year.
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9thGrade
Build the record, spend almost nothing.
Nothing that happens now gets you recruited. Plenty of what happens now can quietly disqualify you later.
Worth doing
- Take the GPA seriously — it is the cheapest recruiting asset you will ever buy.
- Get comfortable on film. Raw game footage is enough.
Not worth paying for
- National showcases marketed to freshmen.
- Paid recruiting profile subscriptions.
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10thGrade
Find out what level is real.
This is the year an honest evaluation is worth the most, because there is still time to act on it.
Worth doing
- Get an outside read on level from someone with nothing to sell you.
- Build a first target list — wide, tiered, unsentimental.
Not worth paying for
- Camps at programs nobody has established are a fit.
- Highlight edits before there is anything worth cutting.
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11thGrade
The year that decides it.
Most of the money that matters is spent — or wasted — in these twelve months.
Worth doing
- Email coaches directly, individually, with film attached.
- Attend the few camps run by programs already on your list.
- Take official test scores if the target academic tier needs them.
Not worth paying for
- Mass "exposure" events with a hundred uncommitted athletes per coach.
- Services that email coaches on your behalf. Coaches can tell.
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12thGrade
Convert, compare, and be honest about the money.
Late is not the same as over — but it changes which doors are worth knocking on.
Worth doing
- Work the programs still actively recruiting, including D3 and NAIA.
- Compare offers as four-year net cost, not as headline percentages.
Not worth paying for
- Another round of showcases in the spring of senior year.
- Anyone promising to find a roster spot for a fee.
Is this for you?
We would rather tell you now than take your money first.
- 9th and 10th grade Yes — and this is where our advice is worth the most, because almost none of the expensive mistakes have been made yet.
- 11th grade Yes, and quickly. This is the year with the most money at stake and the least room to redo a decision.
- 12th grade, still uncommitted Often yes, but the conversation changes. It becomes about which programs are genuinely still recruiting and what the money actually looks like.
- Clubs and travel organizations Yes — we run parent workshops and work with organizations directly.
Who this isn't for
- Families who want a guarantee. Nobody can honestly sell you one, and we won't pretend otherwise.
- Families who want someone to contact coaches for them. We are advisors, not an agency, and coaches want to hear from the athlete.
- Athletes who aren't willing to do the emailing, the film, and the work. Our plan only works if someone runs it.
- Families who already have a clear-eyed plan and a coach they trust to give them straight answers. Keep your money.
Who you'd be talking to
This started as one family's problem.
Max guided his own daughter through the full recruiting process — from first coach email to signed commitment. She came out of it with multiple offers, athletic scholarship money, and a place at an Ivy League program.
What that took was three years of learning a process nobody explains to parents in advance: how coaches actually evaluate, which events are worth the flight, and how much of the standard advice is being given by people who are paid when you follow it.
That process is the thing being sold here. Not a sport, not a network — the order of operations, and someone with no financial reason to point you at the wrong event.
Start here
Twenty minutes, free, and we will tell you if you don't need us.
Bring your athlete's grade year, sport, and the one thing you are most unsure about. That is enough for a useful first conversation.